Mogulus--a company that bills itself as offering companies and
consumers everything they need in order to set up their own live or
on-demand, 24/7 TV channel online, including multiple-camera and
editing capabilities (note: the company claims to have enabled over
100,000 customers to launch their own TV channels, and that the
viewing audience for those channels has doubled every 60 days for the
past 10 months, generating over 200 million unique viewer minutes per
month)--has secured a $10 million investment from its customer,
newspaper publisher Gannett. "Mogulus adds a new and exciting
dimension to Gannett's already broad-based multimedia journalism
efforts," Gannett chairman, president and CEO, Craig A. Dubow, said
in a prepared statement. "Our reporters and photographers in the field
are equipped with video cameras, laptops and broadband wireless
connections to enable timely and relevant news delivery to the Web.
Now, with Mogulus, all our journalists--including print and Web
reporters--can deliver live, multicamera broadcasts of news events to
our customers. Live Internet broadcasting tools are essential in this new
media age. We believe in the space and in the ability of Mogulus to
deliver."
In April, Mogulus signed a deal with the Gannett to provide
broadcasting services on its newspapers' Web sites. Gannett papers
have since then used Mogulus's service for a number of projects,
including a live Webcast of an interview with Democratic presidential
candidate, Barack Obama, by the Indianapolis Star (Gannett says that
the interview attracted 40,000 concurrent viewers); and a live Webcast
of an interview with rival Democratic presidential candidate, Hillary
Clinton, by the Sioux Falls Argus Leader. According to Mogulus, its
service allows end-users to easily mix multiple live cameras, video
clips and overlay graphics. The company, which also counts Fox as a
customer, currently offers an ad-supported free service, but says that it
will shortly launch a white-label "Pro" version of the service.
According to Mogulus co-founder and CEO, Max Haot, the company
plans to use the new funding to accelerate development of Mogulus
Pro, recruit senior service-sales and advertising-sales executives, and
"deploy the Mogulus Pro service deeper within Gannett properties and
those of other customers."
