Broadband video publishing solutions provider, Brightcove, has
beta-launched the next generation of its online video platform (note:
Brightcove claims that the platform delivers video to over 135 million
unique Internet users each month), which is dubbed Brightcove 3.
While Brightcove 3 is scheduled for commercial release this fall, a
private beta program is making it available immediately to a selection
of its customers, a number of which--including Beliefnet (Fox),
Lifetime Networks and Showtime Networks--have already deployed it.
According to Brightcove, the new version of its platform introduces a
"completely new model" for incorporating video players and
information about videos into the context of Web pages; and also
enables the delivery of long-form, broadcast-quality content through
any Web site without the need for proprietary software plug-ins. In
addition, it offers a suite of visual tools that are intended to facilitate
and accelerate the production of video-enabled Web sites. "Brightcove
pioneered the publishing of professional online video with the first
release of our platform in the summer of 2005, and in the last three
years we've learned a great deal about online video by working with
major media companies around the world," Brightcove founder,
chairman and CEO, Jeremy Allaire, said in a prepared statement. "The
Brightcove 3 platform combines all the learning we've done with a
range of breakthrough innovations that promise to transform how
online video is published and consumed."
Brightcove bills Brightcove 3's so-called "contextual publishing model"
as giving site producers the ability to "deeply integrate videos with the
other content on their Web site." This integration increases the number
of video views per Web site visitor and increases user engagement with
video content by "freeing viewers to follow their own self-directed
narratives through online video content," Brightcove claims. The
company also says that Brightcove 3 offers new player design and
publishing capabilities that enable online video programmers to
develop highly customized viewing experiences that blend short- and
long-form content within the same Web site. "With Brightcove 3, we
have launched ad-supported video clips on Sho.com, as well as
attracted thousands of Academy voters to our groundbreaking Emmy
Web site which offers full-screen, broadcast-quality access to entire
seasons of our most popular programming," Rob Hayes, general
manager of Showtime Digital Media, said in a prepared statement.
Added Evan Silverman, SVP of Lifetime Digital Media: "We are
delighted to use Brightcove 3 on myLifetime.com to deliver thousands
of videos to our audience. The new online video platform is built to
maximize search engine optimization (SEO) and we are excited to be
one of the first customers to take advantage of the functionality that
represents a major step forward for online video publishing and the
business of Internet TV."
