ABC Trumpets ABC.com Full Episode Player Viewership Figures

US broadcast network, ABC, announced earlier this month that the
Move Networks-powered ABC.com Full Episode Player achieved its
best viewership figures to date in May, thanks in large part to the
availability of the season finales of the primetime shows, "Lost,"
"Grey's Anatomy," "Desperate Housewives" and "Ugly Betty."
According to the company, citing data supplied by Move Networks,
ABC.com users watched a record 815 million minutes of full-length
episodes on the player during the month, representing a 53% increase
over the previous month and a 110% increase over May, 2007. In
addition, ABC says, viewers watched 37 million episodes, representing
an increase of 27% over the previous month, and each viewer generally
watched multiple episodes during the month. "Clearly, the demand for
ABC's high-quality television programming continues to grow online,
particularly among younger viewers," Albert Cheng, EVP of digital
media at the Disney-ABC Television Group, said in a prepared
statement. "Our digital media team is dedicated to bringing new
innovations to the ABC.com Full Episode Player, and we expect that
these efforts to enhance the online viewing experience, combined with
ABC Entertainment's unparalleled content, will result in continued
viewership growth in the months ahead."

ABC claims that, since its launch in 2006, 400 million episodes have
been initiated through the ABC.com Full Episode Player. The company
has previously announced plans to add several new features to the
player this fall, including true full-screen viewing with no browser
border; closed captioning; content-sharing tools that will allow users to
share video links via email or by embedding them in other Web sites,
blogs and social networks; and enhanced navigation and video search
capabilities that will allow users to search for series graphically,
alphabetically, by genre, or by popularity.