--Execs Tasked with Leading Deployment of Advanced Advertising Products
Comcast's advertising sales arm, Comcast Spotlight, has promoted
Adam LaRose to VP of technology and operations and Rob Klippel to
VP of technical operations and advanced advertising trials. LaRose,
who was previously a VP of operations, will be tasked with overseeing
the management of Comcast Spotlight's technology platform and
vendors, and will serve as principal liaison to Comcast Cable's National
Engineering and Technical Operations team. He will also be
responsible for leading Comcast Spotlight's technology strategy for the
deployment of new advertising solutions. LaRose has worked at
Comcast since 1992, and was previously responsible for the technical
and operational integration of advanced advertising products, including
addressable advertising, enhanced TV and VOD.
Klippel, meanwhile, who also previously served as a VP of operations,
will be tasked with working with Comcast Spotlight's divisional
operations teams in order to ensure the deployment of advanced
advertising solutions and to identify practices that will improve
efficiency and effectiveness. In addition, he will oversee trials of new
advertising technologies and the management of product engineering
initiatives. He will report to LaRose. He joined Comcast Spotlight in
2004, having previously held management positions at Adelphia,
MediaOne, Deloitte and Andersen Consulting.
