Welsh Broadcaster, S4C, to Offer English-Language Commentary via ITV

UK Welsh-language broadcaster, S4C, which in 2005 signed a
long-term interactive TV infrastructure and services deal with emuse,
has announced plans to offer English-language commentary, via the red
button, for its coverage of soccer and rugby. Until now, the coverage
has been presented in Welsh, with English subtitles. The new
application will be available in Wales on S4C on Freeview, Freesat,
and Virgin TV, and on S4C's digital channel, S4C Digidol, on Sky. In
the rest of the UK, it will be available on S4C on Sky and Freesat.
"S4C is a Welsh-language broadcaster with a remit to provide
high-quality programs in the Welsh language," S4C CEO, Iona Jones,
said in a prepared statement. "However, the new service will enhance
the appeal and accessibility of S4C to the many non-Welsh speakers
who watch the channel, particularly our extensive sports output."