--Also Signs Deal with Gannett
--Company Offers Interactive Web Broadcasting Platform
Mogulus--a company which offers a free, ad-supported service that
allows people to launch their own live broadband TV stations (it claims
that its service, which launched last November, has already enabled
over 50,000 producers to launch their own Internet TV stations,
streaming over 100 million unique viewer minutes each month)--was
attempting to generate some visibility for its platform at the NAB show
earlier this month. In addition to showcasing its basic service
(consisting of 1) the Mogulus Studio, a browser-based collaborative
application that supports such features as multi-camera mixing and
broadcast graphics; 2) the Mogulus Broadcast Network, billed by the
company as a turnkey, scalable content delivery network for
Flash-based linear, live--and now, on-demand--broadcasting; and 3) the
Mogulus Video Player, a customizable, embeddable player with
integrated chat functionality), the company announced:
- a new Mogulus Pro offering, targeted at professional media
companies. Features of the new service, according to the company,
include a white-label or skinless player; analytics, professional terms of
use, options for higher-quality video (16/9, HD Live and On-Demand,
H.264), access to Mogulus API's, time-based autopilot scheduling,
private channels (i.e. not published in the Mogulus directory),
additional library storage, and priority transcoding. In addition, the
Mogulus Pro service does not include the advertising that is placed in
regular Mogulus channels.
- a partnership with US newspaper publisher, Gannett. According to
Mogulus, the companies have been collaborating for over two months
and have deployed the Mogulus Pro platform for use by Gannett's
newspapers and its TV stations. They have now signed an agreement to
formalize their partnership and say they are continuing to collaborate
on testing and deploying the platform. The platform was recently used
by Gannett publication, The Indianapolis Star, to broadcast a Bill
Clinton speech live.
- new support for VOD. According to Mogulus, its platform now
allows producers to offer a VOD library alongside their live linear-TV
channel, integrated in the same embeddable player widget. The
company says that its platform's server-based recording capability
means that producers can offer on-demand replays of live events
immediately after those events, without lengthy post-event archive
uploads.
- integration of its platform with the Kulabyte encoder product range.
The company says that this will enable the platform to deliver live
Flash HD-quality encoding and broadcasting to more producers.
