Introducing [itvt]'s Official Design Sponsor: Method

As you can see above and to the right, [itvt]'s TV of Tomorrow Show has a new logo. The logo was created by Method, our Official Design Sponsor, which is working with us to develop a compelling new visual identity for the show. Based in San Francisco and New York, Method bills itself as a brand experience agency that helps businesses harness the competitive power of design, and that is able to draw on deep expertise in research, strategy, design and technology (its senior staff includes high-profile interactive TV industry veterans, Geoff Katz and John Gilles). It has worked on branding, communications, design, and product and service development, in both the digital and the physical realms, for over 150 customers, including such companies as Sony, Gucci, Microsoft, Visa, Comcast, Nike, Adobe, and Yahoo. Its projects to date have spanned a range of different media, including advanced television, the Web, mobile, print, broadband, and immersive environments. Additional information on the company can be found at Method.com. [itvt] is excited about the work they are doing for the conference and proud to be working with them.

Originally published January 23, 2008 Issue 7.61  Subscribe: http://www.itvt.com