In this recorded audio interview (49:36) from the latest edition of [itvt]'s new talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Jodie McAfee, who was formerly SVP of corporate development and marketing at The Media Group (TMG), a high-profile interactive TV advertising and programming company that filed for Chapter 11 bankruptcy earlier this year, discusses that company's demise; his new company, BoomerangiTV; the cable industry interactive TV advertising initiative known as "Project Canoe"; the current state of the ITV advertising industry in general; and more. To contact him directly, please email him at jodie@boomerangitv.com.
To listen to the interview, please click here.
Next Live Broadcast of "The TV of Tomorrow Show with Tracy Swedlow"
Date: Monday, December 10, 2007
Time: 10:00AM Pacific/1:00PM Eastern
Length: approximately one hour
Show's Homepage: to listen to the show live, click here
Guest: Brian Seth Hurst, CEO, The Opportunity Management Company
Brian Seth Hurst, a well-known figure in interactive TV circles, was recently elected as vice chairman of the Academy of Television Arts & Sciences, the organization behind the primetime Emmys. His election marks the first time ever that a new media specialist has served in such a senior role at the Academy. Hurst will discuss, among other things, what his election says about the evolution of the Academy and of the television establishment in general.
How to Participate in "The TV of Tomorrow Show with Tracy Swedlow"
[itvt] readers can participate in the show in a number of ways:
- By calling in questions during the show's live broadcast: 1-646-595-4343.
- By submitting questions and comments via a chat application that appears on the "TV of Tomorrow Show" homepage during live broadcasts.
- By appearing on the show as a guest or co-host (if you or your company are interested in being featured on the show, please email your pitch to Tracy Swedlow at swedlow@itvt.com).
- By sponsoring the show (if your company is interested in sponsoring the show, please email Richard Washbourne at rwashbourne@itvt.com).
Archived Broadcasts
The first "TV of Tomorrow Show" broadcast (featuring Louis Slothouber and Dan Levinson of BIAP) is available as a recording here. Slothouber and Levinson discuss their company's technologies; the challenges involved in deploying the company's interactive TV applications (which include eBay on TV, Yellow Pages on TV, and Fantasy Football and Baseball Trackers); the company's patent portfolio; the current state of the cable industry; ITV standards; artificial intelligence; emerging market opportunities; and more.
Originally Published: December 7, 2007 in [itvt] Issue 7.47
Click: http://www.itvt.com to subscribe to our free email newsletter, which contains all the news stories you see on this Web site, and additional breaking news and scoops, in-depth features, interviews, screenshots, videos, and other exclusive content you will not find anywhere else.
Don't miss our TV of Tomorrow Show (http//www.thetvoftomorrowshow.com) March 11-12, 2007 in San Francisco at the Yerba Buena Center for the Arts (http//www.ybca.org)
ABOUT [itvt]
*Founded by Tracy Swedlow in November 1997
*Began Publishing June 1998
*Read in over 100 countries
*Demographics are provided upon request from qualified persons
[itvt] is an ITV/broadband advisory and media company which identifies new trends, business opportunities, and relationships within the interactive television broadband space. [itvt] offers professional services, products, and programs to clients. These include our free email newsletter, focused analysis and advice sessions, in-depth research reports, a B2B portal Web site, networking and workshop events, dynamic online discussion groups, and interactive database resources.
Today, more than ever before, [itvt] believes it is imperative to develop dynamic, flexible, and robust interactiveTV platforms that allow us to learn from and talk about our world and the cultures in it in a free, constructive, and proactive manner.
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