Disney-ABC Television Group has announced plans to begin streaming HD content this summer on its Emmy-winning, advertising-supported full-episode broadband player (note: the player currently offers full-length, standard-definition episodes of over a dozen series, the day after their linear broadcast; in April the player was revamped to offer full-screen viewing and a miniscreen that users can position wherever they choose on their desktops, in addition to its two original viewing- size options). "We are excited to be the first in the industry to stream HD video available on the Web, providing ABC.com users with an unprecedented online viewing experience," Anne Sweeney, co-chair of Disney Media Networks and president of the Disney-ABC Television Group, said in a prepared statement. "By continuing to listen to our audience and enhancing our digital offerings with the best technology available, we further strengthen their relationship to our brands."
According to Disney-ABC, the full-episode broadband player's HD channel will beta-launch in early July, and will feature a "limited amount" of content, in true high-definition 1280x720 resolution, from such series as "Lost," "Desperate Housewives," "Grey's Anatomy," and "Ugly Betty." Then, in conjunction with the launch of the new television season in September, a more robust line-up of HD programming will be offered.
In related news: Disney-ABC says that it will expand the full-episode player this fall to include national news and local content, in addition to its current line-up of primetime entertainment programming. The new version of the player will be geo-targeted, allowing the insertion of localized advertising as well as local programming.
Originally Published: May 30, 2007 in [itvt] Issue 7.32 Part 3
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