CondeNet, the Internet arm of publisher, Conde Nast, has launched expanded broadband video services on its Epicurious.com, Men.style.com and Style.com Web sites, using hosting and distribution services from broadband video infrastructure company, The FeedRoom. The company says that, since it began using The FeedRoom's platform around two months ago, there has been a 77% increase in the number of videos viewed on the three sites, and overall engagement levels have increased "significantly," with average video sessions lasting over eight minutes and over three videos being viewed on average per session. "With over half of all consumers utilizing broadband, we felt the time was right to expand our business strategy and launch an improved online streaming video initiative to deliver a richer experience for our audience, engage a new consumer base and provide our advertisers with new marketing opportunities," Richard Glosser, CondeNet's executive director of emerging media, said in a prepared statement. "The FeedRoom was the right partner to enable us to expand on the delivery of the high-quality, dynamic video content our audience expects."
Epicurious.com, the Web site for Conde Nast's "Bon Appetit" and "Gourmet" magazines, now features how-to recipe videos; Style.com, the Web site for the company's fashion magazines, "Vogue" and "W," now offers--in addition to its regular video coverage of major fashion shows--original video on designers, parties and fashion (it is currently adding one to two videos per week); Men.Style.com, meanwhile, is now offering video "store tours," which explore retail outlets in cities such as London and Los Angeles. According to The FeedRoom, Conde Nast will also be using its platform to add new broadband services to Concierge.com (the Web site of its "Conde Nast Traveler" magazine), Wired.com and other sites.
Originally Published: January 2, 2006 in [itvt] Issue 7.12 Part 2
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