MySpace Debuts Two New Broadband TV Programs

--Programs are Live and Offer Interactive Elements

Myspacelive2006_1 News Corp.-owned social networking site, MySpace.com, has launched two new broadband TV programs, "MySpace LIVE!" and "Hey, Play This…," that are its first live broadcasts and that feature interactive elements. "With a diverse user community and massive social platform, MySpace is a natural fit for live, interactive content," Josh Brooks, MySpace's VP of content and programming, said in a prepared statement. "'MySpace LIVE!' and 'Hey, Play This…' add a new dimension to our music community and we hope to develop future original programming and partnerships that focus on the live experience." "MySpace LIVE!," a show devoted to concerts and performances, allows MySpace users to submit messages to the fans and bands attending an event. The first "MySpace LIVE!" show, which aired November 18th and which was six hours long, featured exclusive coverage of DJ Paul Oakenfold performing at Miami's Club Space, alongside dance musicians Sandra Collins and Jonathan Peters, various local artists and bands, and visual artists Fuevoz. It also featured an array of user-generated content. The show, which was sponsored by T-Mobile and hosted by Rene Intlekofer and Shaina Fewell, included an on-site message ticker that displayed in real time comments and text messages submitted to concert attendees by MySpace users (note: MySpace users could get complimentary admission to the concert by filling out an online RSVP form). MySpace also encouraged those attendees to take photos and video of the concert, in order to create "miniclips" of their personal experiences to share in the MySpace Video community. "Hey, Play This…," meanwhile, allows MySpace users to interact via MySpace instant messenger with the performers that it features: the first "Hey, Play This…" show, which was broadcast October 25th, featured Ben Folds playing a live acoustic set in Nashville in front of a small audience of MySpace users, and invited MySpace users at home to submit comments and song requests.

Originally Published: December 5, 2006  in [itvt] Issue 7.08 Part 3

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