Portland, Oregon-based business intelligence company, Rentrak, says that it has signed multi-year deals for its OnDemand Essentials VOD measurement system with four content providers--HealthiNation, here!, Hollywood.com TV, and Starz--and that it has also secured deals with three MSO's--Midcontinent, Service Electric Cablevision, and Verizon. In addition, the company says that it has extended its existing relationship with Insight Communications. The new deals bring the total number of content providers using OnDemand Essentials to 32 (the others are CBS, CMT, Comedy Central, Cinemax, Expo TV, fuse, HBO, Hallmark Channel, Logo, Mag Rack, MTV, Music Choice, Nickelodeon, Noggin, National Geographic Channel, NBC Universal, NFL Network, Oxygen, Paramount Studios, Playboy TV, Ripe TV, Showtime, Sportskool, The N, TV Guide SPOT, VH1, Warner Home Video On Demand, and WWE), and the total number of MSO's providing information to the service to eight (the others are Bresnan, Cablevision, Charter, and Comcast). "We are very pleased with the industry's strong and positive response to our OnDemand Essentials," Allan McLennan, president of Rentrak's Advanced Media & Information division, said in a prepared statement. "As we continue to develop new relationships with major networks and MSO's, we also strengthen Rentrak's position as an elite information management company."
OnDemand Essentials is a Web-based ASP service which measures and reports anonymous, aggregate VOD usage data, such as viewership volumes and trends, and which is intended to provide cable operators, content providers and advertisers with customizable reports designed to help them better understand viewers' VOD content preferences. The version of the service that is targeted at content providers launched last fall. It allows subscribers to access daily VOD content performance data in multiple ways, across multiple MSO's or by specific MSO. Available reports include Performance By Title, Audience Sharing, Weekly Top Titles, and Competitive Performance by Network Category. Rentrak says that data--including the four data points that its operator customers have approved for sharing with advertisers (VOD-enabled universe, total views by set-top box, unique set-top box views, and total minutes viewed)--can be downloaded securely from the site into Excel spreadsheets for use offline.
This article was originally published on August 9, 2006 within the [itvt] newsletter.
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