News Corp.-controlled US satellite TV provider, DirecTV, has launched an interactive TV application, dubbed "What's Hot!," which allows viewers to access a constantly updated list of the ten most popular programs overall on its service in their own timezone and nationally, and of the 10 most popular programs in four content categories: movies, sports, news and children's programming. The new app can be accessed from DirecTV's multiscreen mosaic channels, DirecTV News Mix (channel 102) and DirecTV Sports Mix (Channel 104). "Never again will DirecTV viewers miss the most talked-about shows because they will always know what they are thanks to `What's Hot!,'" Eric Shanks, EVP of DirecTV Entertainment, said in a prepared statement. "No other satellite or cable provider delivers this unique service, so we're proud to be the first to offer this exclusive access to our customers." DirecTV says that it also plans to use the aggregate anonymous customer-behavior information that enables the service, in order to "help make programming choices in the future."
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