Portland, Oregon-based business intelligence company, Rentrak, says that it has secured premium cable/satellite programmers, HBO, Cinemax and Showtime, as well as NBC Universal, Oxygen, Rainbow Media's Mag Rack and sportskool services, and World Wrestling Entertainment's SVOD service, WWE 24/7, as customers of its OnDemand Essentials service. The deals bring the total number of content providers using the service to 28 (other content providers using the service include Paramount Studios, CBS, MTV, Nickelodeon, Comedy Central, VH1, National Geographic Channel, and the NFL Network). "With the addition of HBO, Cinemax and Showtime, Rentrak is now providing measurement and analysis to all types of on-demand content providers: Free on Demand, Subscription on Demand, Movies on Demand and Real Time Encoding," Cathy Hetzel, Rentrak's SVP of OnDemand Essentials, said in a prepared statement.
OnDemand Essentials is a Web-based ASP service which measures and reports anonymous, aggregate VOD usage data, such as viewership volumes and trends, and which is intended to provide cable operators, content providers and advertisers with customizable reports designed to help them better understand viewers' VOD content preferences. Cable operators currently using the service--whether on a commercial or trial basis--include Bresnan Communications, Comcast, Cablevision, Charter and Insight Communications. The version of the service that is targeted at content providers launched last fall. It allows subscribers to access daily VOD content performance data in multiple ways, across multiple MSO's or by specific MSO. Available reports include Performance By Title, Audience Sharing, Weekly Top Titles, and Competitive Performance by Network Category. Rentrak says that data--including the four data points that its operator customers have approved for sharing with advertisers (VOD-enabled universe, total views by set-top box, unique set-top box views, and total minutes viewed)--can be downloaded securely from the site into Excel spreadsheets for use offline.
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