--Also Expands its International Operations
Interactive TV authoring tools provider, Ensequence, has established a client services group, tasked with helping brands and advertising agencies with their global interactive TV advertising campaigns. "By the end of 2006, advertisers will be able to reach 60 million interactive TV-enabled homes in the United States and Europe," Ensequence president and CEO, Dalen Harrison, said in a prepared statement. "With the advent of digital video recorders and video-on-demand, most advertisers are experiencing a fundamental shift in the television landscape. Our client services team will work with leading-edge agencies and brands that have embraced these changes in the industry and plan to use it to their advantage."
The new group will be headed up by Michele Bogdan, who will hold the title, worldwide VP of client services. According to Ensequence, Bogdan's career includes stints as a senior partner at Ogilvy & Mather, where she created and executed campaigns for such brands as Kodak, American Express, Motorola and Coca-Cola; as an SVP at Publicis & Hal Riney, where she was in charge of the Hewlett-Packard (HP) account; and as an SVP at BBDO, where she was in charge of the Apple account. She joins Ensequence from HP, where she was in charge of global consumer advertising, and where, among other things, she led the development of the company's award-winning "Picture Book" campaign. Her association with Ensequence and her interest in interactive TV advertising apparently began last year, when she worked with Ensequence and Goodby, Silverstein & Partners to develop HP's first interactive TV advertising campaign, which launched in both the UK and the US.
In other Ensequence news: the company has expanded the operations of its London-based subsidiary, Ensequence International. The company has moved into new, purpose-built premises at The Network Building (97 Tottenham Court Road, London W1T 4TP; Tel: +44 (0)20 7291 4670), which include an expanded interactive TV set-top box testing facility, and which will serve as a base for its operations in Europe, the Middle East and Africa. "Sustained client growth and an increased demand for interactive TV software and services necessitated the move," Dalen Harrison said in a prepared statement. "Today, our cross-platform interactive TV technology is powering interactive TV viewing experiences in more than 8 million homes in the UK alone." Ensequence has been operating in the UK for around four years (its UK operations are headed up by John Holland, managing director of Ensequence International): in the past year or so, it has, among other things, secured three-year software and professional services deals with MTV and Sky Sports/Sky Interactive, and renewed and expanded its software licensing deal with the BBC.
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