US broadcast network, CBS, is making a selection of its content available on Verizon Wireless's V CAST mobile TV service. This is the first time that CBS has offered programming on mobile TV. Starting this month, V CAST subscribers will be able to access video segments from CBS News (including breaking news stories, as well as features from CBS News programs such as "CBS Evening News" and "The Early Show") and the Paramount TV show, "Entertainment Tonight," that have been produced specifically for mobile phones. In addition, they will be able to access preview clips of an array of CBS's flagship programs, including "CSI," "CSI: Miami," "CSI: NY," "Survivor," "The Amazing Race," "The King of Queens," and "Late Show with David Letterman" (clips from the latter show will include the "Top 10" list and Letterman's monologue), as well as behind-the-scenes footage and cast interviews. "At the intersection of the mobile phone and the television lies tremendous programming, promotion and brand extension potential," Cyriac Roeding, VP of wireless for CBS Digital Media, said in a prepared statement. "This deal with Verizon Wireless represents a major step for us into mobile entertainment and another point of contact with the consumer to promote our great content brands."
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