Gotuit Media--which has developed a navigation technology, dubbed "Gotuit On Demand," that combines segment metadata with VOD content, allowing viewers to use their remote control to quickly access the specific parts of an on-demand show that interest them--says that cable MSO, Adelphia Communications, is expanding its deployment of its content products--Gotuit Music On Demand, Gotuit News On Demand, and Gotuit Sports On Demand--to its Western New York systems. Adelphia launched the products on its other Northeast Region systems earlier this year (see [itvt] Issue 6.06 Part 2).
Gotuit Music On Demand features what Gotuit claims is "the largest video-on-demand library of music videos and related content that exists today," thanks to a line-up of content providers that includes the Universal Music Group, Kung Fu Records, IRIS Distribution, and Eagle Rock Entertainment. The company touts the service as allowing viewers to "be their own 'Video Jockey.'" It lets them select from a variety of genre-based two-hour blocks of music videos (featured genres include Rock, Pop, Rap/Hip Hop, Alternative R&B, Soul, Jazz and Country), as well as from blocks of videos from a specific artist or record label/content provider. Viewers can watch the blocks in their entirety, or take advantage of Gotuit's technology to create a personalized viewing experience: an on-screen menu allows them to browse the offerings available in each block and select the specific videos they want to watch. The service also provides access to artist interviews, discographies, reviews and concert-tour information. Gotuit News On Demand provides over an hour of indexed, daily refreshed news content from Reuters, the Associated Press and local broadcasters. Gotuit Sports On Demand features programming--ranging from instructional videos to coverage of classic championship games--from the National Hockey League, Resort Sports Network, the National Lacrosse League, Collegiate Images, Classic Superstars of Wrestling, Cedric Kushner Promotions, and others. It allows viewers to watch, for example, a game in its entirety, a 20-minute condensed version, highlights, or just footage featuring their favorite players. Some games are made available on the service immediately after their conclusion.
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