Comcast's advertising division, Comcast Spotlight, says that a long-form advertisement, which it offered on its San Francisco system's VOD platform, garnered 31,500 views between July 19th and August 19th: according to Comcast Spotlight, the ad was the most viewed video on Comcast's San Francisco VOD system during that time period. The advertisement promoted season passes and a new attraction, "Crocodile Dundee's Boomerang Bay Beach Club," at Santa Clara, Calif. theme park, Paramount's Great America. Viewers were directed to the four-minute video ad--which was created by Comcast Spotlight using footage from Paramount Great America, and which was located in the "Spotlight" section of Comcast's VOD service--by 30-second spots that ran on MTV, Lifetime and a number of other cable networks. "This campaign is a great example of how VOD is helping television advertising evolve," Warren Schlichting, Comcast Spotlight's VP of new business development, said in a prepared statement. " Cross-platform campaigns like this give advertisers the chance to grab viewers' attention with thirty-second spots and then direct them to VOD to provide more information. Comcast anticipates that customers will watch more than one billion VOD programs in 2005, and this is a great venue for advertisers to inform viewers about products while engaging them with the sight, sound and motion that television can offer."
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