--Integrates Modelstream with NDS's MediaHighway Development Kit
Dublin, Ireland-based interactive TV authoring tools provider, emuse technologies, has signed a three-year deal with Welsh national broadcaster, S4C. This is the third deal that emuse has signed with a major UK terrestrial broadcaster this year: the two other deals were with the UK's largest commercial broadcaster, the Independent Television Network and with Five. The new deal will see emuse supplying S4C with its full Modelstream software suite (note: Modelstream is an ITV authoring tool which emuse touts as allowing designers and other non-technical personnel to quickly and easily develop fully featured applications), and creating and supporting a variety of applications for the broadcaster, ranging from simple, text-based apps and subtitles to complex synchronized voting apps. Viewers will be able to launch the services through an emuse-developed interactive services menu (ISM). According to emuse, the deal will see it working closely with S4C to "fully enable [S4C's] content interactively?from creation to deployment": "We are very pleased to be involved with S4C through the entire interactive process," emuse CEO, Patrick Rainsford, said in a prepared statement. "emuse is already working with many of the major UK broadcasters and this deal with S4C is a clear indication to the market that interactive content is growing and here to stay."
In other emuse news: the company has integrated the Modelstream tool with NDS's MediaHighway Development Kit (MHDK) Advanced tool. The latter, which provides plug-ins for a number of popular integrated development environments, including NetBeans, Eclipse and JBuilder, allows simulation and testing of a variety of set-top elements (remote control, hard drive, memory, tuners, and modem) from a single PC. According to emuse, the integration of MHDK Advanced and Modelstream will allow the simulation of the complete interactive TV chain, enabling developers to create, edit, test and debug ITV applications for MHP- and OCAP-based set-top boxes and integrated digital TV's. The companies demo'd their product integration at the IBC show in Amsterdam last week.
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