The International Academy of Television Arts & Sciences is teaming with conference organizer, Reed MIDEM, to offer three new International Interactive Emmy Awards and a Pioneer Prize. The awards will be presented at a special International Interactive Emmy Awards ceremony, on April 5th at the MIPTV 2006 tradeshow in Cannes, France. This will be the first time that an Emmy Awards ceremony has been held outside the US. "The International Academy is pleased to have the opportunity to recognize interactive television--a growing sector of our industry--with these new awards," Bruce Paisner, president and CEO of the International Academy of Television Arts & Sciences, said in a prepared statement. "These awards, and the partnership with Reed MIDEM, are part of the International Academy's new strategy of participating in major events around the world, recognizing achievements on the cutting edge of our industry, and providing enhanced benefits for our members."
There will be three award categories: Best Interactive Television Program ("for television programming that has been enhanced with interactive content"), Best Interactive Channel ("for a non-linear channel that is available to the viewer on a 24/7 basis, accessible through their television" and that "allows the viewer to interact and engage with content on their television screen"), and Best Interactive Television Service ("for a television service that allows users to access multiple video, audio, data and interactive applications"). The Pioneer Prize, meanwhile, will honor an industry personality who has made innovative contributions to the field of interactive television. The deadline for submitting entries is October 31st.
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